What structured data is
Schema markup is a block of code that describes a page to search engines in a standard vocabulary: this is a product with this price, this is a business at this address, this is an article by this author. It can make results richer and helps search engines and AI assistants understand your content.
Keep it honest
Markup must match what visitors can see on the page. Do not mark up reviews you cannot show or prices that differ from the page. Test the result with Google’s Rich Results Test before publishing.
Frequently asked questions
Which format should I use?
JSON-LD, the format this generator produces. It is Google’s recommended format and sits in one block, apart from your page content.
Will schema markup improve my rankings?
It is not a direct ranking factor, but it can earn rich results that raise click-through rates.
Where does the code go?
In the head or body of the page it describes. Many SEO plugins also accept custom JSON-LD.
Read-only: we request public pages the way a visitor would. Private and internal addresses are blocked, and nothing you enter is stored.
Want this running on every page, every day?
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